Monthly Archives: October 2017

Breaking AdWords Campaign Limits

Are you still creating your PPC campaigns manually? If so, read why: It's impossible to create the perfect campaign. In the above video, you'll see an import of one of the accounts that was built via WabHub. Almost breaking the AdWords campaign limits.

Breaking AdWords Campaign Limits 2017-10-27T22:21:23+00:00

Are Long Tail Keywords More Expensive?!

Are Long Tail Keywords More Expensive? One of my readers who followed my previous post about long tail keywords applied the principals and isolated those into new ad groups. However, he also reported that his average CPC went UP! Long Tail Keywords Effect on CPC Is he really paying more for long tail keywords? The

Are Long Tail Keywords More Expensive?! 2017-10-20T05:07:39+00:00

Avoid Long Tail Keywords in AdWords

Long Tail Keywords might hurt your campaign So you thought you were improving your campaign by adding long tail keywords? Think again. While many may tell you about The Benefits of Using Long Tail Keywords, this post will tell you about The Dangers of Using Long Tail Keywords. 1. When You Compete Against Yourself

Avoid Long Tail Keywords in AdWords 2017-10-27T22:24:30+00:00

Creating a ‘PERFECT’ AdWords Campaign is Impossible

The Perfect AdWords Campaign There are many ways to target users. In search campaigns, the AdWords system requires you to specify the keywords you want to target. Sounds simple, right? Well, it used to be easy up until September 2014, when Google made close variants mandatory. Up until then, PPC managers were able to

Creating a ‘PERFECT’ AdWords Campaign is Impossible 2017-10-20T16:57:42+00:00

The Benefits of Using Long Tail Keywords

The benefits of Long Tail Keywords SEM managers talk about “long tail keywords” all the time... It’s been a hot trend for many years. What are the benefits of using long tail keywords? 1. Showing Relevant Ads People's attention spans are short. They search because they want to reach the product/service with one

The Benefits of Using Long Tail Keywords 2017-10-20T16:59:58+00:00